05 Digital advertising

Ads thatbring inclients.

Boosting a post and hoping is not a strategy. We launch and run your Google Ads, Facebook and Instagram campaigns end to end: strategy, account setup, targeting, conversion tracking and weekly optimisation. You provide your visuals and videos; we make sure every dirham, euro or dollar you spend brings back enquiries.

  • Google · Facebook · Instagram
  • Conversion tracking
  • Weekly review
A megaphone built from glazed tiles, sending out waves

(01) Sound familiar?

The problem is rarely the effort.

  1. 01

    Boosted posts, nothing back.

    The “Boost” button spends your budget on likes, not on clients.

  2. 02

    Nobody knows what the ads bring in.

    Without conversion tracking you cannot tell which campaign brings enquiries, so you cut at random, or keep losing money.

  3. 03

    The budget leaks into bad clicks.

    Keywords too broad, audiences set wrong, the wrong city: every badly targeted click is a client you will never see.

(02) What changes

From clicks to clients.

The same business, the same team. What changes is everything that now happens without anyone having to think about it.

TodayWith Infoway
Boosting posts on a hunchCampaigns with a goal, an audience and a precise budget
Likes, views and clicksEnquiries, calls and WhatsApp messages, measured
Messy ad accountsClean, well-structured accounts that belong to you
Unreadable reports, or noneA clear weekly review: spend, enquiries, cost per enquiry

(03) What you get

Everything it takes, built in.

  • 01

    Strategy & campaign plan

    Goals, audiences, cities, messages and a starting budget, agreed with you before the first dirham is spent.

  • 02

    Accounts set up properly

    Google Ads, Meta Business and Analytics created or cleaned up, in your name: the accounts and their history stay yours.

  • 03

    Conversion tracking

    Forms, calls, WhatsApp clicks and bookings measured with Google Analytics 4, the Meta pixel and the Conversions API.

  • 04

    Google Ads

    Search campaigns for people already looking for you, plus Performance Max or Display when it makes sense.

  • 05

    Facebook & Instagram

    Meta campaigns that reach people who do not know you yet, all the way to a WhatsApp conversation.

  • 06

    Targeting & retargeting

    Areas, interests, lookalike audiences, and retargeting for visitors who have not taken the step yet.

  • 07

    Weekly optimisation

    Ads tested against each other, bids, keywords and budget adjusted to real results.

  • 08

    Clear reporting

    Every week, the numbers that matter and what we change next, in plain words.

(04) How it works

Plan, set up, launch, optimise.

No campaign goes out blind: tracking is in place before the first dirham is spent, and every week the numbers decide what happens next.

  1. 01

    Plan

    The goal, the audience, the cities and the budget, in writing.

  2. 02

    Set up

    The accounts, conversion tracking and audiences.

  3. 03

    Launch

    The campaigns, with your visuals and ad copy written to convert.

  4. 04

    Optimise

    Every week: keep what works, cut the rest.

(05) Who it is for

Made for businesses like yours.

Works with

  • Google Ads
  • Meta Ads Manager
  • Meta Business Suite
  • Meta pixel & Conversions API
  • Google Analytics 4
  • Google Tag Manager
  • WhatsApp Business
  • Your landing pages
  • Restaurants & cafés

    Tables filled by people nearby, at the right moment.

  • Clinics & health

    Patients looking for a practitioner near them.

  • Real estate

    Qualified buyers and tenants for every project.

  • Tourism & activities

    Travellers reached before and during their trip.

  • Training & schools

    Enrolments for every intake and every session.

  • Shops & local services

    Clients from your city, not clicks from everywhere.

(06) Every project

Whatever we build, you get this.

  • A fixed quoteScope, timeline and price in writing, before any work starts.
  • You own everythingCode, design, domain and accounts are yours at handover.
  • One teamThe people on your first call design, build and launch it.
  • Progress you can seeA live link from week one and a video at every milestone.
  • Training & handoverYour team trained, with a recorded walkthrough.
  • Support after launchA support period included, then a care plan if you want one.

(?) Questions

Straight answers.

Still unsure? Ask us on WhatsApp. A person answers, not a bot.

01Do you create the ad visuals and videos?

No. You provide your photos and videos, and we focus on what drives results: strategy, targeting, launch, tracking and optimisation. For still visuals, our graphic design service can help.

02What ad budget should I plan for?

The ad budget is paid directly to Google and Meta, from your own accounts. We recommend a realistic starting budget for your sector and city on the call; our management is quoted separately.

03Google Ads or Facebook and Instagram: which should I choose?

Google catches people already searching for what you offer (“dentist Maarif”). Facebook and Instagram create demand among people who do not know you yet. They often work best together: we recommend the right mix for your business.

04Do I own the ad accounts?

Yes. The Google Ads and Meta accounts are in your name, with your payment method; we access them as managers. If you stop, you keep everything, history included.

05Can you send leads straight to WhatsApp?

Yes. Meta campaigns can open a WhatsApp conversation in one tap, and every contact is measured so you know which campaign brought it.

06How long until the first results?

A campaign starts running as soon as it is approved. It then usually takes a few weeks of data to optimise it properly. We review it with you every week, with the numbers.

07Do you run campaigns outside Morocco?

Yes. We target your clients’ cities, countries and languages, in Morocco as well as France, Belgium, the Gulf or North America.

(09) Free quote

Let’s build yours.

Tell us what you need in a minute. You get a real reply within one business day, with next steps and a free call if it makes sense.

  • Free quote
  • Reply within 24 h
  • No commitment
What do you need?

Start my project

Free call · 30 min · video

Pick a time.

A day, a time, and you are booked.

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